It is a new year, and with it, a new focus on our path to shining a light on the world. The Board did a lot of structural work in 2020 to get the Club running more efficiently. Now we need to develop the skills of engaged members to ensure we have the people to keep the Club operating efficiently into the future.Sadly, most members I mention this too seem to run away as fast as they can for fear of failure or blowing something up. I certainly get it as I have been there before myself and I have blown plenty of things up too! I do appreciate that learning something new can give you a headache in the short term but also give you boundless opportunities in the long term (and not just in Rotary).
The particular skills I would like to focus in the short term are our member, community and world communication engagement skills. Internal communication, bulletin, presentation, photography and storytelling are the areas of focus. Software packages such as Clubrunner, JotForm, Canva, Facebook and Box are the current tools that need mastering. All these packages have specific functions, but the Club has only a couple of people who can use them effectively. Now is a perfect time to skill up members for the next stages of our club development. We have the knowledge, just not enough people who can use it. You don't have to be Einstein to learn this stuff. Just follow instructions and ask questions if you hit a blank spot.
Our primary objectives are:
- Keep all members adequately informed of what/why/where we are doing
- Ensure secure documents are available to interested members to access when needed
- Keep the Rotary Club of Berwick story active, alive and engaging
- Provide/build flyers, online forms and other interactive formats to engage a wide community
- Write engaging copy that tells our story and promotes the value of Rotary in the community
- Utilise an online framework to store, archive and index materials for later use such as club history and Club documents
- Keep our Club's social media up to date and learn from other Club and groups to build impact in our message
- Recognise an opportunity! Public Image is an important part of engaging with the public. Our Public Image Chair, Sam McCurdy has successfully filed 11 articles with the local paper in the last six months. Our Club does amazing work, so why not tell our community about it.
If you want to give yourself a headache and learn something that will make a massive difference to the Club, please put yourself forward by emailing Secretary Sam on Secretary@rotaryberwick.org. Sam doesn't know about it yet, so if he sounds a bit vague, don't be worried.
Once we have a group together, we can work out suitable training times for all parties as well as areas of focus.
Once we have a group together, we can work out suitable training times for all parties as well as areas of focus.
President David