Posted by Extracted from Brand News- December 2022 on Dec 16, 2022
 

Making public image a priority

When your club makes public image a priority, be prepared to see engagement rise. Showcasing how your projects make an impact in the community and touch people's lives gives the public an understanding of what Rotary does. Even better, it inspires people to get involved, says Julie Johnson, District 9510 Rotary Public Image Chair.

“The more the public sees our brand out there in the community, in the media, and on social media, the more opportunities we have for the public to connect with us,” says Johnson. “The rest – fellowship, professional development, connections – will grow from there.”

Having a Public Image Chair is a great way to prioritize your club’s image. They can coordinate club messages and provide a consistent Rotary voice in communications. And the Brand Center is where they can find tools such as templates, images, and videos to create compelling ads, flyers, social media posts, and press releases. Learn more about making public image a priority in this Rotary Voices blog post.

Fortify your storytelling skills

When telling the stories that help people in your community understand what Rotary does, it's tempting to focus on statistics and numbers. But memorable stories almost always start by focusing on people. Train your sights on the who, what, why, and how, and watch your story come alive.
For tips on storytelling and inspiring people to learn more about Rotary and our causes, read the Rotary Voices’ Stories, not stats, attract people to Rotary blog post by Joe Otin. Then tell your club’s story with flair and confidence.

LEARN MORE HERE

The Public Image Team at the Rotary Club of Berwick works on flyers, our Facebook Page, Newspaper articles, Bulletin and Website. Many members contribute photos and text from their experiences and then pass it onto the Team (Jane Moore, Sam McCurdy, Sandi Tarant, Di Double and David Button), who use their particular skills to create content for the different platforms. The quality of the content is good, and the photography is improving, with more members displaying the correct logos on their uniforms which are starting to create a consistent image for the Club. By telling our story in a positive way, we are showing the public that our Club is fair dinkum in its purpose, our Club Sponsors are supporting a winning team, and our members are making a difference to others and also to themselves. 

It is very exciting to see more members interested in how we are seen by the outside world and taking steps to weave our story into the fabric of the community. We don't want any cases of mistaken identity! If you have an interest in the Public Image area, please let me know! Email: David.Button@rotaryberwick.org.

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