When we come together and do something terrific in the community, it creates an opportunity to tell a story of what we are doing, who we are helping and how we feel about the experience. Our Public Image is the anchor that brings recognition to our Club. We do some amazing stuff, so we need to make sure that perspective members, sponsors, volunteers or supporters know they have the right team.
Finally, after years of trying, I have a photo of everyone in the right uniform with the right branding doing great work in the community. This is a pretty big moment for me (as the Bulletin Editor), the Club as a unified brand and the community as supporters of our work.
Soak in the moment and celebrate the fact we are no longer a rag-tag team. We are a unified team that can be instantly recognised by our uniforms and celebrated by our work.
