Rotary’s core values represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization.
These are:
SERVICE - service activities and programs bring about greater world understanding and peace. Through the plans and actions of individual clubs, Rotary has a culture of service that provides unparalleled satisfaction for those who serve.
FELLOWSHIP - individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies resources, and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national, and other boundaries.
DIVERSITY - Rotary unifies all people internationally behind the ideal of service, encouraging the diversity of vocations within the membership and in all activities and service work. A club that reflects the vocations within its community is a club with a key to its future.
INTEGRITY – Rotarians are committed to and expect accountability from their leaders and fellow members, both in the results of all activities and in the processes used to accomplish goals. All adhere to high ethical and professional standards in their work and personal relationships and are fair and respectful in all interactions, and are conscientiously steward the resources entrusted to Rotary.
LEADERSHIP – Rotary is a global fellowship of individuals who are leaders in their fields of endeavour. There is a strong belief in the importance of leadership development and in leadership as a quality of members.
All of these core values are reflected in the Object of Rotary and The Four-Way Test, which Rotarians use in their daily lives, inspiring them to foster and support the ideal of service for developing and maintaining integrity in human relations.
