It is essential to understand if our Public Image efforts are making some impact and our message is getting out. We need to know who our audience is (if we have one) and how many people are engaged. The aim is to build awareness of our work through the relevant platforms that our target audience might use. I think the Website and Facebook are the most relevant to our current audience. The local Newspapers might be less relevant. Once we build our skills in these areas, Instagram and TikTok may be potential new platforms. Whatever we do, we need to be informative, build our reputation and brand, and allow two-way communication with the outside world. We should inspire people to join us and become part of our expanding and diverse story.
I have been looking after the website while Jane Moore has done a fantastic job with our Club Facebook page. Trevor Watson runs the Art Screen Hire Facebook page, which is also steadily growing. You can see by the stats below that our audience appears to be a lot younger than we might expect. So based on what we are seeing in the statistics, what can our Club do to integrate younger people into our current club culture? I know that we love to see children at our meetings and we also like to impart some worldly wisdom to the young so they can become happy and successful in the future. Most of us have already made every mistake in life and we are happy to share the experience!
The weekly Bulletin is also getting some feedback:
Dear Rotarians,
A read of this week’s bulletin confirms that the Club is burgeoning. Congratulations to all. If you manage to garner the number of strong and fond memories that I have, then you will no doubt enjoy Rotary for all of its’ many facets. Thanks for keeping me informed.
Best wishes, Terry Carmichael, PP.
Hi David,
Hope you are going well.
I read a number of Newsletters / Bulletins every week.
Yours is a fabulous Example to others David.
Paul Mee PDG
Thanks Dave ….. another great bulletin!!!!!
Jane Moore
Hi David, 
Congratulations on another excellent edition of 'Spoke N Words'.
It is good to see more and more members contributing each week.
Keep up the good work.
Cheers
Sam
At the end of the day, every Berwick Rotarian contributes to the success of the club by their time and talent. Attending meetings, meeting new people, getting involved with projects, taking up leadership positions, learning about Rotary procedures and talking about their impact in Rotary are all positive parts of having a vibrant and exciting club. Please think about what you can contribute towards our Clubs success, either by contributing to our storytelling or introducing potential members to our Club.